Driving traffic from Search Engines is a must and you need to build the right type of ”road ” infrastructure, this time informational infrastructure, to be seen by Search Engines

It has become painfully obvious that strategic SEO for the long run, provides the best lead conversions from direct search. There is something almost obvious that people that search for a specific item are more prone to buy.

Optimizing key areas of SEO known as On-page optimization, Technical SEO, and off-site SEO is one of the best strategic approach that will ensure monthly organic visits, based on organic local marketing.

This specific strategies will help your website rank higher in search engines for certain queries, consistent with your content. This will allow you to gain an in-depth understanding of the tactics I employ, needed to create a full SEO strategy that works for your project based on the market size and the number of concurrent with the goal in obtaining per request traffic from Search Engines.

Three main areas you will hear about in the SEO world like on-page optimization, technical optimization, also referred to as on-site optimization, and off-page or off-site optimization are a piece of what SEO is about.

Working in +99 projects since 2003, I had to test and deploy theories, survive Google algorithm updates and ensure that my personal experiments never affect customers websites.

Technical SEO or On-Site Optimization And Why It Matters Most?

This action refers to the more technical aspects of improving the website as a whole, includes CMS checks and it affects the whole quality of the website, that’s why, I usually take this step first in my SEO Strategy.

This goes beyond keywords and content and looks at how well the site is seen and understood by search engines.

With my technical SEO Audit I will look at and make recommendations to improve the code used within the site, the structure of the site, the way the Content Management System works and acts.

WordPress is one of the best CMS and it revolutionized the website creation process. While this is very good for publishers and site owners, is also not a perfect system.

I like to say that ”WordPress Sites are NOT build Equal.”

The reason why some WP sites perform better than others is directly connected with Security & Speed.

Technical SEO is important because while you can have the best on-page improvements to your website, it won’t make a difference if search engines cannot find or understand the improvements that you made.

If your website is unsecured with a SSL certificate or it is slow, times out, or hosted in bad neighborhoods, all the SEO work is wasted.

Technical SEO is the single most expensive but also, most reliable optimization, that once done it will change the way your website is perceived by Search Engines forever.

On-page SEO Optimization and Why Your Should Optimize Before Publishing?

The practice of optimizing elements of a page or a group of pages throughout a site to improve the SEO of the site as a whole.

We call this on-page because I will focus on various elements within a page or the code of a page. This refers to the content on the page, keyword choice for the page, and optimizing the pages metadata and images to better portrait what is the page about and allow a proper indexing by Search Engines.

However, if you publish new pages, update your shop with new products or blog about your products & services, then integrating SEO Methodology in your publishing experience is a must!

This is where my SEO Tools like PIXI Hub, come to help you optimize your content BEFORE publishing anything new.

Off-Site SEO or Off-page SEO and Why It Matters Never To Stop Optimizing? 

This refers to what actions I will take outside of your website, to improve the search discovery of your website.

This is where SEO gets very similar to public relations (PR) because it can be very focused on developing good relationships with other webmasters and site owners.

Off-site SEO has historically referred to acquiring links from other websites. But this area is quickly growing to encompass Social Media Marketing (SMM) and other off-site elements as well – as writing link building articles on other websites or opening new channels of traffic as Youtube Video or LinkedIn publishing.

You should now have a better understanding of the three major focus areas of the optimization strategy that I am focusing upon when working with your project.